Summer Intern Project at Accenture. Summer 2019. Group Project
This delivery had two parts: Digitizing a personal information form and crafting concepts for further value creation in their digital booking process. Through stakeholder interviews, mapping of existing user journeys and user testing, we created an M(+)VP of the technical functionality and a new idealized digital customer journey. Our technical delivery, once implemented, is estimated to both save Hurtigruten thousands of working days of manual labor the coming years, in addition to significantly improve the overall user experience of premium expedition booking. Our more overarching vision for the entire digital customer journey adresses all the major pain points in the current solution and should make the entire booking process appear seamless and more enjoyable.
